Shanghai Regulates Shoppable Livestreaming
Release time：2024-05-21 13:09:04 Source：Global Gleam news portal
-
Contact Us
- Home
- News
- People
- In-depth
- ACWF
- 2023 Women Science and Technology Innovation Pioneer...
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Shanghai Regulates Shoppable Livestreaming
July 15, 2022SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
Photos
Special Coverage
- Previous：Who is Jacob Zuma, the former South African president disqualified from next week's election?
- Next：Socialite Jasmine Hartin enjoys beach snuggle with electrician hunk
Related articles
- Britain's new bonkers EV: Callum Skye is an £80k electric buggy built in Warwickshire
- Central gov't lauds passage of safeguarding national security bill in HKSAR
- Modernization, Mechanization Make Farmer's Life a Breeze
- Secrets of the workout queen of middle England: 51
- Four people killed in a house explosion in southwestern Missouri
- Rural Entrepreneurs Help Farmers Live Better Lives
- Innovating Rice Planting with Passion
- Across China: Elderly Barista Delights Young Customers with Aromatic Coffee
- Biden says Brown v. Board of Education ruling was about more than education
- Rural Woman Helps Villagers Attain Wealth by Growing Vegetables
- With Djokovic awaiting the winner, Murray trails Hanfmann at rain
- The seven tricks to banish greys
- The IRS is quicker to answer the phone on this Tax Day
- Feature: Guardian of Marine Species in China's Hainan
- The unstoppable duo of Emma Stone and Yorgos Lanthimos
- Profile: Tea Master Shares Family Secret for Common Prosperity
- China's UFC warriors proud as punch
- Miao Embroiderer Takes Ethnic Intangible Heritage to World Stage
- Storms damage homes in Oklahoma and Kansas. But in Houston, most power is restored
- Chinese commerce minister meets Apple CEO Tim Cook
Random recommendation
- Copyright © 2024 Powered by Shanghai Regulates Shoppable Livestreaming ,Global Gleam news portal sitemap